Creating your sales playbook with Paul Binnendyk

Paul Binnendyk, a seasoned salesperson and now facilitator, shares strategies to help you prepare for successful client meetings. He chats with DeeAnn about the importance of understanding your client’s needs by preparing and researching BEFORE you meet with them. Tune in to learn how you can start creating your very own sales playbook.

This is part one of a four-part series with Paul. While you don’t need to listen to all four in order, be sure to catch them all to help you up your sales game.  

To see our full legal disclaimers, please visit ivari.ca/podcast